Chasing ideas, conversations and good espresso.

My journey navigating new terrains started early. I learned to ski at Mont Tremblant when I was three years old, in the cold winters of Eastern Canada. Those navigation skills are still being put to good use — whether snowboarding in Niseko or Hakuba, Japan, or in the evolving technology landscape.

I wasn't the one writing code in the nineties, but I did see what the internet could become. Same with social media, wearable tech, crypto, video and now AI. My path wasn't always linear; I transitioned from account management and direction into strategy, always driven by curiosity and a desire to understand the bigger picture.

Was I always right? No. It's through trying, testing, and staying curious that has led to real results: partnerships, projects, and relationships built on trust, not buzzwords. I've guided global teams through complex digital campaigns, advocated for fair trade principles, mentored entrepreneurs and worked remotely long before it became the norm.

Being a digital and cultural nomad has taught me to listen first, connect across cultures, and always keep a sense of humour (and a backup battery).

These days, I am advising marketing agencies, looking at how AI can help in the creative process — and advising leaders on where they might take their next vacation.